{"title":"All Guides","description":"\u003cp\u003ePractical guides for people starting out and starting over in online selling.\u003c\/p\u003e","products":[{"product_id":"ecomsach-pk-performance-marketing-playbook-roman-urdu","title":"The Full-Stack E-Commerce Playbook","description":"\u003cp\u003e\u003cstrong\u003eYour ad report says you're winning. Your bank balance says otherwise. This book shows you which one is telling the truth.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMost online sellers never work out the few numbers that decide whether their store makes money: how many booked orders actually reach a customer, what every returned parcel really costs, and the most they can pay for ads per order before they lose money. Sellers who know these numbers make calmer, cheaper decisions. Sellers who don't keep paying for the lesson.\u003c\/p\u003e\u003ch3\u003eWhat you will learn that agencies rarely explain\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWhy a ROAS that looks healthy on the dashboard can hide a loss in a cash-on-delivery business\u003c\/li\u003e\n\u003cli\u003eYour own break-even ROAS and Max CPA, worked out step by step with your product's numbers\u003c\/li\u003e\n\u003cli\u003eHow to read an ad account in 60 seconds, and the TOF \/ MOF \/ BOF structure with exclusions that keeps CPM under control\u003c\/li\u003e\n\u003cli\u003e50 ready-to-use ad hooks, organised by funnel stage\u003c\/li\u003e\n\u003cli\u003eThe agency audit: 11 red flags, 4 screens to ask for, and 15 questions word for word\u003c\/li\u003e\n\u003cli\u003eA break-even calculator and a printable audit checklist\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWritten in plain English with no jargon. More than 100 copies of the first edition were sold offline, and 96 readers shared their feedback.\u003c\/p\u003e\u003ch3\u003eWho this is for\u003c\/h3\u003e\u003cp\u003eFirst-time store owners who want to avoid the expensive mistakes. Sellers already spending on ads who suspect the numbers don't add up. Anyone paying an agency who wants to ask the right questions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe cost of not knowing:\u003c\/strong\u003e every week you run ads without these numbers, you are guessing with real money. \u003ca href=\"\/pages\/free-sample\"\u003eRead the free 2-chapter sample first\u003c\/a\u003e, or order the full book below. If it isn't right for you, you get your money back.\u003c\/p\u003e\u003ch3\u003eHow to order (NayaPay)\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAdd the book to your cart and check out, choosing \u003cstrong\u003eNayaPay\u003c\/strong\u003e as your payment method.\u003c\/li\u003e\n\u003cli\u003eSend the order total (Rs. 5,000) to NayaPay number \u003cstrong\u003e0304-4525359\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eSend your payment screenshot and order number on WhatsApp (\u003cstrong\u003e0339-4525359\u003c\/strong\u003e) or by email (\u003cstrong\u003eecomsach.pk@gmail.com\u003c\/strong\u003e).\u003c\/li\u003e\n\u003cli\u003eOnce your payment is confirmed, we email you the download link.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003e7-day money-back guarantee.\u003c\/strong\u003e Message us within 7 days of purchase and we will refund you. No conditions, no reason needed. This is a digital book, so nothing is shipped.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe book teaches a method. It does not promise any particular result, because your costs, product and market are your own.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ecom Sach","offers":[{"title":"Default","offer_id":53411822436641,"sku":"ECOMSACH-EBOOK-01","price":5000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/7109\/7121\/files\/0001-2439216908115318694.png?v=1790936571"},{"product_id":"website-stack","title":"Website Stack","description":"\u003cp\u003e\u003cstrong\u003eYou are paying for every visitor. Your website decides how many of them you keep.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMost sellers keep adjusting their ads when the real leak is on the page the ad leads to. Website Stack shows you how to find the exact step where visitors leave, and what to fix first, in plain language and on any website platform.\u003c\/p\u003e\u003ch3\u003eWhat you will find out\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe one equation that connects your conversion rate to your cost per order, and the break-even conversion rate your store needs\u003c\/li\u003e\n\u003cli\u003eThe five silent questions every cash-on-delivery customer asks before ordering, and how your page can answer them before they leave\u003c\/li\u003e\n\u003cli\u003eWhat a visitor must see in the first five seconds to stay\u003c\/li\u003e\n\u003cli\u003eWhy fake timers and invented stock levels cost you money, and what builds real trust instead\u003c\/li\u003e\n\u003cli\u003eHow a simpler checkout can raise orders and lower returns at the same time\u003c\/li\u003e\n\u003cli\u003eWhy a slow page quietly makes every ad rupee less effective\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e26 pages in clear English, with 8 charts and diagrams, three case studies, a five-number website scorecard, a 7-day plan and an audit worksheet for your own store.\u003c\/p\u003e\u003ch3\u003eWho this is for\u003c\/h3\u003e\u003cp\u003ePeople building their first store page, and sellers whose ads bring visitors but not enough orders.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe cost of not knowing:\u003c\/strong\u003e a leak on your page makes every ad more expensive, every day, and it never shows up as an error. Once you can see it, you can fix it.\u003c\/p\u003e\u003ch3\u003eHow to order (NayaPay)\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAdd this guide to your cart and check out, choosing \u003cstrong\u003eNayaPay\u003c\/strong\u003e as your payment method.\u003c\/li\u003e\n\u003cli\u003eSend the order total (Rs. 1,999) to NayaPay number \u003cstrong\u003e0304-4525359\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eSend your payment screenshot and order number on WhatsApp (\u003cstrong\u003e0339-4525359\u003c\/strong\u003e) or by email (\u003cstrong\u003eecomsach.pk@gmail.com\u003c\/strong\u003e).\u003c\/li\u003e\n\u003cli\u003eOnce your payment is confirmed, we email you the download link.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003e7-day money-back guarantee.\u003c\/strong\u003e Message us within 7 days of purchase and we will refund you. No conditions, no reason needed. This is a digital download, so nothing is shipped.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe characters and case studies are illustrative, and the numbers are examples, not benchmarks. Advertising and consumer rules differ by country and platform. Nothing here is a promise of more sales.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ecom Sach","offers":[{"title":"Default Title","offer_id":53663506956577,"sku":"ECOMSACH-WEBSITE-STACK","price":1999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/7109\/7121\/files\/0001-7845788259867146813.png?v=1790936576"},{"product_id":"marketing-stack","title":"Marketing Stack","description":"\u003cp\u003e\u003cstrong\u003eThe ad with the most clicks is often not the ad that makes money. This guide shows you how to tell the difference before your budget does.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSellers celebrate likes, shares and cheap clicks while orders stay thin. Marketing Stack gives you one short chain of numbers that explains your cost per order, so you can see which link is weak and fix that one first. It stays useful when ad platforms change their tools, because it teaches the thinking and not the buttons.\u003c\/p\u003e\u003ch3\u003eWhat you will find out\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe chain behind every order: CPM, click rate and conversion rate, and how together they set what an order costs you\u003c\/li\u003e\n\u003cli\u003eWhy your best-loved ad can be your most expensive one, shown in a worked case study\u003c\/li\u003e\n\u003cli\u003eHow an ad quietly gets tired, and the signs to watch before it crosses your limit\u003c\/li\u003e\n\u003cli\u003eWhy your ad platform's order count and your own records can disagree, and which one to trust\u003c\/li\u003e\n\u003cli\u003eA six-part structure for ad creative, and how to test creative one change at a time\u003c\/li\u003e\n\u003cli\u003eA simple cold, warm and hot campaign structure, careful scaling steps, and the numbers that decide versus the numbers that only flatter you\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e24 pages in clear English, with 8 charts and diagrams, three case studies, a 7-day plan and a worksheet for your own ads.\u003c\/p\u003e\u003ch3\u003eWho this is for\u003c\/h3\u003e\u003cp\u003ePeople about to run their first ads, and sellers whose cost per order keeps creeping up.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe cost of not knowing:\u003c\/strong\u003e without the chain, a rising cost per order is just a feeling. With it, you can point at the exact link that broke.\u003c\/p\u003e\u003ch3\u003eHow to order (NayaPay)\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAdd this guide to your cart and check out, choosing \u003cstrong\u003eNayaPay\u003c\/strong\u003e as your payment method.\u003c\/li\u003e\n\u003cli\u003eSend the order total (Rs. 1,999) to NayaPay number \u003cstrong\u003e0304-4525359\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eSend your payment screenshot and order number on WhatsApp (\u003cstrong\u003e0339-4525359\u003c\/strong\u003e) or by email (\u003cstrong\u003eecomsach.pk@gmail.com\u003c\/strong\u003e).\u003c\/li\u003e\n\u003cli\u003eOnce your payment is confirmed, we email you the download link.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003e7-day money-back guarantee.\u003c\/strong\u003e Message us within 7 days of purchase and we will refund you. No conditions, no reason needed. This is a digital download, so nothing is shipped.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe characters and case studies are illustrative, and the numbers are examples, not benchmarks. Real costs vary widely, and ad platforms change their rules often, so check the current policies of any platform you use. Nothing here is a promise of sales or profit.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ecom Sach","offers":[{"title":"Default Title","offer_id":53663507022113,"sku":"ECOMSACH-MARKETING-STACK","price":1999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/7109\/7121\/files\/0001-3776785995897496171.png?v=1790936582"},{"product_id":"calculations-stack","title":"Calculations Stack","description":"\u003cp\u003e\u003cstrong\u003e100 orders booked. 63 delivered. Do you know where the rest of your money went?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMost sellers watch the number on their ads dashboard and never see the road between a booked order and money in their hand. Cancellations, refused parcels, courier charges both ways, fees, and cash that arrives weeks after the ad bill: all of it sits in that gap. Calculations Stack walks you through it with a pen and a calculator, so you finally know your real numbers.\u003c\/p\u003e\u003ch3\u003eWhat you will find out\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe cost of every returned parcel, and why almost every seller forgets to add it up\u003c\/li\u003e\n\u003cli\u003eHow a store with a healthy-looking ROAS can still lose money, shown step by step in a worked example\u003c\/li\u003e\n\u003cli\u003eYour Max CPA and break-even ROAS: the two numbers that tell you if today's ads are safe\u003c\/li\u003e\n\u003cli\u003eHow RTO, price and selling in sets each change your numbers, with the sums done for you\u003c\/li\u003e\n\u003cli\u003eWhy a store can be profitable on paper and still run out of cash\u003c\/li\u003e\n\u003cli\u003eA five-number daily scorecard, a 7-day action plan and a blank worksheet to fill in for your own store\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e30 pages in clear English, with 12 charts and diagrams and three case studies that follow a beginner planning a launch, a store with a thin margin, and a profitable store that runs out of cash.\u003c\/p\u003e\u003ch3\u003eWho this is for\u003c\/h3\u003e\u003cp\u003ePeople about to launch who want the maths before they spend a rupee, and sellers already running ads who suspect the numbers don't add up.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe cost of not knowing:\u003c\/strong\u003e sellers who skip these sums usually find out the answer from their bank balance. You can find out from a worksheet instead.\u003c\/p\u003e\u003ch3\u003eHow to order (NayaPay)\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAdd this guide to your cart and check out, choosing \u003cstrong\u003eNayaPay\u003c\/strong\u003e as your payment method.\u003c\/li\u003e\n\u003cli\u003eSend the order total (Rs. 1,999) to NayaPay number \u003cstrong\u003e0304-4525359\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eSend your payment screenshot and order number on WhatsApp (\u003cstrong\u003e0339-4525359\u003c\/strong\u003e) or by email (\u003cstrong\u003eecomsach.pk@gmail.com\u003c\/strong\u003e).\u003c\/li\u003e\n\u003cli\u003eOnce your payment is confirmed, we email you the download link.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003e7-day money-back guarantee.\u003c\/strong\u003e Message us within 7 days of purchase and we will refund you. No conditions, no reason needed. This is a digital download, so nothing is shipped.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe characters and case studies are illustrative, and the numbers are examples, not benchmarks. Your results depend on your own costs and market, and nothing here is a promise of profit.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ecom Sach","offers":[{"title":"Default Title","offer_id":53663507054881,"sku":"ECOMSACH-CALCULATIONS-STACK","price":1999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/7109\/7121\/files\/0001-3747512600509416813.png?v=1790936588"},{"product_id":"product-hunting-stack","title":"Product Hunting Stack","description":"\u003cp\u003e\u003cstrong\u003eMost product ideas should die before they ever see an ad. The sellers who can tell which ones, early, avoid the most expensive lessons in online selling.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBeginners pick a product because a video said it was trending, then find out with real ad money that it never had a chance. Product Hunting Stack gives you a method to cross out bad ideas cheaply, so the few that survive are worth testing. It is a method and not a list of \"winning products\", because a list stops working the moment everyone has it.\u003c\/p\u003e\u003ch3\u003eWhat you will find out\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe ten-minute calculator test that removes more bad ideas than all the other checks combined\u003c\/li\u003e\n\u003cli\u003eWhy a cheap product can fail however good the ad is, and exactly where the money goes\u003c\/li\u003e\n\u003cli\u003eHow a handful of broken parcels in every hundred can wipe out a profit on a fragile product\u003c\/li\u003e\n\u003cli\u003eHow a crowded product shows up in your own numbers before it crowds you out\u003c\/li\u003e\n\u003cli\u003eHow to read demand without trusting hype, and how to work out your real landed cost\u003c\/li\u003e\n\u003cli\u003eHow to run a small test with stop rules written in advance, so you never lose more than you planned\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e27 pages in clear English, with 8 charts and diagrams, three case studies, a 7-day product hunt plan and a scorecard worksheet you fill in for each idea.\u003c\/p\u003e\u003ch3\u003eWho this is for\u003c\/h3\u003e\u003cp\u003eAnyone about to choose their first product, and sellers who keep testing products that never pay back.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe cost of not knowing:\u003c\/strong\u003e every product you test without these checks is a bet placed with your own money. These checks let you find out on paper first.\u003c\/p\u003e\u003ch3\u003eHow to order (NayaPay)\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eAdd this guide to your cart and check out, choosing \u003cstrong\u003eNayaPay\u003c\/strong\u003e as your payment method.\u003c\/li\u003e\n\u003cli\u003eSend the order total (Rs. 1,999) to NayaPay number \u003cstrong\u003e0304-4525359\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eSend your payment screenshot and order number on WhatsApp (\u003cstrong\u003e0339-4525359\u003c\/strong\u003e) or by email (\u003cstrong\u003eecomsach.pk@gmail.com\u003c\/strong\u003e).\u003c\/li\u003e\n\u003cli\u003eOnce your payment is confirmed, we email you the download link.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003e7-day money-back guarantee.\u003c\/strong\u003e Message us within 7 days of purchase and we will refund you. No conditions, no reason needed. This is a digital download, so nothing is shipped.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe characters and case studies are illustrative, and the numbers are examples, not benchmarks. Advertising and product rules differ by platform and country, so check the current rules for your category. Nothing here is legal advice or a promise of profit.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ecom Sach","offers":[{"title":"Default Title","offer_id":53663507120417,"sku":"ECOMSACH-PRODUCT-HUNTING-STACK","price":1999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/7109\/7121\/files\/0001-5891226021192939946.png?v=1790936592"}],"url":"https:\/\/www.ecomsach.online\/collections\/all-guides.oembed","provider":"Ecom Sach","version":"1.0","type":"link"}