Build an online store that actually pays you.
Just starting, or fixing a store that isn't paying? Learn the few numbers that decide profit in Pakistan's cash-on-delivery market, in plain English.
100+ copies sold offline · 7-day money-back guarantee · Pay via NayaPay
THE FULL-STACK SERIES
Pick the skill you need next
Practical guides for people starting out and people starting over. Every one has a 7-day money-back guarantee.
AI AUTOMATION
Build an AI automation business
A practical guide for beginners who want to sell results, not technology.
RECOGNISE THIS?
Has this happened to you?
If even two of these sound familiar, the problem wasn't your effort.
- The agency sent a 3.2 ROAS report, and your bank balance kept shrinking
- Meta showed 47 orders, but you were only paid for 19
- You paid fees every month and never understood where the money went
- Every time you asked a question, the answer came back in jargon
- Your store had to shut down, and you still don't know the real reason
THE NUMBER NOBODY TELLS YOU
Your break-even ROAS isn't 1.
In a COD business, after RTO, courier charges in both directions and cancelled orders, your real break-even is often close to 3. Here is the full worked example, on 100 booked orders.
100 BOOKED ORDERS: WORKED EXAMPLE
WHAT THIS BOOK IS
It won't turn you into a media buyer.
That isn't your job. Your job is running the business. This book gives you only the 20% that controls 80% of the decisions.
Your real number
Your break-even ROAS and Max CPA, worked out step by step with your own product's numbers.
A healthy account
Open your account and know within 60 seconds whether your money is working or not.
The right questions
What to ask your agency word for word, and which answers are red flags.
WHAT'S INSIDE
8 chapters. 92 pages. Simple words.
-
Your store's post-mortem
The five real culprits, and how to recognise yours. -
The real COD math
Break-even ROAS and Max CPA, with your own numbers. -
How Meta's brain works
The auction, the learning phase, and the product you can never win with. -
What a good ad account looks like
The 60-second test. The full TOF / MOF / BOF structure and exclusions. -
Creative: where the real game is
The first 3 seconds, the actual words in your copy, and Pakistan's trust deficit. -
Why the numbers don't match
Pixel, CAPI, attribution, and the sheet to fill in every week. -
The agency audit
11 red flags, 4 screens to ask for, 15 questions word for word. -
The next 30 days
A week-by-week plan: what to do from tomorrow morning.
WHY THIS IS DIFFERENT
Everything is free on YouTube. So why this?
Because free content tells you everything, and this book tells you the one thing that applies to your own business.
Built on Pakistan's numbers
COD, RTO, courier charges both ways, confirmation calls. American courses have none of this, and this is exactly what eats profit here.
Plain English, no jargon
Every term is explained in simple words. If you can read a WhatsApp message, you can follow this book.
It won't make you a media buyer
This isn't a 40-hour course. It's about 2 hours of reading that teaches you to ask the right questions.
Check the work yourself
You can verify every number in your own Ads Manager and courier portal. You don't have to take my word for it.
AN HONEST NOTE
Who this book is for, and who it isn't
This is for you if
- You're planning your first online store and want to know the numbers before you spend a rupee
- You have an ecommerce store, or had one, and have already spent money on ads
- You work with an agency and want to ask the right questions
- You sell on COD and RTO is eating you alive
- Numbers confuse you and nobody explains them in simple words
This isn't for you if
- You have no product or store and don't plan to start yet
- You want someone to run your ads for you. This is a book, not a service
- You're looking for a way to get rich overnight
- You're already a media buyer and want advanced scaling
THE FULL PACKAGE
What's included
7-day money-back guarantee. The risk is mine, not yours.
Not one new number? Money back.
Read the book and run the Chapter 2 math on your own store. If it isn't right for you for any reason, or you don't find a single number you didn't already know, message us within 7 days and get your money back. No reason needed.
ABOUT THE PRICE
Is it worth the money?
If you run ads, Rs. 5,000 is often a single day of budget.
This book shows you how to check whether that daily budget is working: your actual break-even ROAS after courier fees and returns, plus an agency audit script to find where money leaks.
And if you don't learn a single new number, the 7-day money-back guarantee covers you.
QUESTIONS AND ANSWERS
Frequently asked questions
I'm a complete beginner. Is this for me?
I know nothing about marketing. Still?
Everything is free on YouTube. Why buy this?
Will this work for my business?
What language is the book in?
How do I receive it after ordering?
Who is writing this?
How do I get a refund?
TWO PATHS
Keep guessing, or find your real number today.
Same agency report, same colourful graph, and six months from now the same question: where did the money go? Or spend two hours with this book and know exactly where you stand.
7-day money-back guarantee · Pay via NayaPay · Download link sent after payment is confirmed