The Full-Stack E-Commerce Playbook
The Full-Stack E-Commerce Playbook
Your ad report says you're winning. Your bank balance says otherwise. This book shows you which one is telling the truth.
Most online sellers never work out the few numbers that decide whether their store makes money: how many booked orders actually reach a customer, what every returned parcel really costs, and the most they can pay for ads per order before they lose money. Sellers who know these numbers make calmer, cheaper decisions. Sellers who don't keep paying for the lesson.
What you will learn that agencies rarely explain
- Why a ROAS that looks healthy on the dashboard can hide a loss in a cash-on-delivery business
- Your own break-even ROAS and Max CPA, worked out step by step with your product's numbers
- How to read an ad account in 60 seconds, and the TOF / MOF / BOF structure with exclusions that keeps CPM under control
- 50 ready-to-use ad hooks, organised by funnel stage
- The agency audit: 11 red flags, 4 screens to ask for, and 15 questions word for word
- A break-even calculator and a printable audit checklist
Written in plain English with no jargon. More than 100 copies of the first edition were sold offline, and 96 readers shared their feedback.
Who this is for
First-time store owners who want to avoid the expensive mistakes. Sellers already spending on ads who suspect the numbers don't add up. Anyone paying an agency who wants to ask the right questions.
The cost of not knowing: every week you run ads without these numbers, you are guessing with real money. Read the free 2-chapter sample first, or order the full book below. If it isn't right for you, you get your money back.
How to order (NayaPay)
- Add the book to your cart and check out, choosing NayaPay as your payment method.
- Send the order total (Rs. 5,000) to NayaPay number 0304-4525359.
- Send your payment screenshot and order number on WhatsApp (0339-4525359) or by email (ecomsach.pk@gmail.com).
- Once your payment is confirmed, we email you the download link.
7-day money-back guarantee. Message us within 7 days of purchase and we will refund you. No conditions, no reason needed. This is a digital book, so nothing is shipped.
The book teaches a method. It does not promise any particular result, because your costs, product and market are your own.
Know where every rupee goes before you spend it.
Starting your first online store, or fixing one that isn't paying? Either way, the math decides. This book gives you the 20% that agencies never tell you.
100+ copies sold offline · 7-day money-back guarantee · Pay via NayaPay
RECOGNISE THIS?
Has this happened to you?
If even two of these sound familiar, the problem wasn't your effort.
- The agency sent a 3.2 ROAS report, and your bank balance kept shrinking
- Meta showed 47 orders, but you were only paid for 19
- You paid fees every month and never understood where the money went
- Every time you asked a question, the answer came back in jargon
- Your store had to shut down, and you still don't know the real reason
THE NUMBER NOBODY TELLS YOU
Your break-even ROAS isn't 1.
In a COD business, after RTO, courier charges in both directions and cancelled orders, your real break-even is often close to 3. Here is the full worked example, on 100 booked orders.
100 BOOKED ORDERS: WORKED EXAMPLE
WHAT'S INSIDE
8 chapters. 92 pages. Simple words.
-
Your store's post-mortem
The five real culprits, and how to recognise yours. -
The real COD math
Break-even ROAS and Max CPA, with your own numbers. -
How Meta's brain works
The auction, the learning phase, and the product you can never win with. -
What a good ad account looks like
The 60-second test. The full TOF / MOF / BOF structure and exclusions. -
Creative: where the real game is
The first 3 seconds, the actual words in your copy, and Pakistan's trust deficit. -
Why the numbers don't match
Pixel, CAPI, attribution, and the sheet to fill in every week. -
The agency audit
11 red flags, 4 screens to ask for, 15 questions word for word. -
The next 30 days
A week-by-week plan: what to do from tomorrow morning.
THE FULL PACKAGE
What's included
7-day money-back guarantee. The risk is mine, not yours.
Not one new number? Money back.
Read the book and run the Chapter 2 math on your own store. If it isn't right for you for any reason, or you don't find a single number you didn't already know, message us within 7 days and get your money back. No reason needed.
AN HONEST NOTE
Who this book is for, and who it isn't
This is for you if
- You have an ecommerce store, or had one, and have already spent money on ads
- You work with an agency and want to ask the right questions
- You sell on COD and RTO is eating you alive
- Numbers confuse you and nobody explains them in simple words
- You're planning your first online store and want to know the numbers before you spend a rupee
This isn't for you if
- You have no product or store and don't plan to start yet
- You want someone to run your ads for you. This is a book, not a service
- You're looking for a way to get rich overnight
- You're already a media buyer and want advanced scaling
WHY THIS IS DIFFERENT
Everything is free on YouTube. So why this?
Because free content tells you everything, and this book tells you the one thing that applies to your own business.
Built on Pakistan's numbers
COD, RTO, courier charges both ways, confirmation calls. American courses have none of this, and this is exactly what eats profit here.
Roman Urdu, no jargon
Every term in simple words. A full glossary at the end for anything you don't follow.
It won't make you a media buyer
This isn't a 40-hour course. It's about 2 hours of reading that teaches you to ask the right questions.
Check the work yourself
You can verify every number in your own Ads Manager and courier portal. You don't have to take my word for it.
QUESTIONS AND ANSWERS
Frequently asked questions
I'm a complete beginner. Is this for me?
I know nothing about marketing. Still?
Everything is free on YouTube. Why buy this?
Will this work for my business?
What language is the book in?
How do I receive it after ordering?
Who is writing this?
How do I get a refund?
TWO PATHS
Either everything carries on as before.
The next agency, the same report, the same colourful graph, and six months from now, the same question: where did the money go? Or spend two hours and work out your real number.
7-day money-back guarantee · Pay via NayaPay · Download link sent after payment is confirmed